Overcoming Advertising

time

Or

Underlying –Whims, Goals and Aims ———–An Introduction to Higher Consciousness Part One

Since we have egos we are awash in a sea of whims (sounds like little mythic creatures, doesn’t it?). Whims are the driving force behind advertising, capitalism, money and inequality. There are no escaping whims. The only hope is recognizing whims as they arise and being at choice.

Whims then are much like the pursuit of happiness.

Whims arise from curiosity and can come from a creative urge within us. The arising of whims within us may not come from ego but when we pursue a whim then trouble may ensue because ego is most often the pursuant. Whims then are much like the pursuit of happiness or just the pursuit of most anything.

The formula of ego, whims, most monetary systems and inequality is a finite formula in a zero sum game resulting in diminishing returns.

When we engage in pursuit we assume a lack within. We separate ourselves from our innate happiness or our curiosity in order to find it. This seems counter intuitive. This is the way of ego and a linear space-time reality. Our language and ego – intertwined reflects a separation of the self from a desire for something. Ego, whims, capitalism and money produces gaps between a beginning coming from nothing – initiating a step,  a middle – an action and an end achieving something. The formula of ego, whims, most monetary systems and inequality is a finite formula in a zero sum game resulting in diminishing returns. [In mathematical theory a zero-sum game is always competitive and results in winners and losers – see https://en.m.wikipedia.org/wiki/Zero-sum_game] This kind of finite system is a breeding ground for greed, possessiveness, fear / paranoia, oppression, isolationism and ultimately an apocalyptic ending of humanity.

leads to the ultimate ending – the apocalypse.

The a priori supposition of this finite zero-sum game base does not allow for the sacredness of being. All the finite players become obsessed with having more and as a result of the diminishing return emotions based on an infinite non-zero sum game such as love, empathy, compassion are removed so the focus on more grows more intense. Addictive behaviors to satisfy the charge in winning ultimately fail due to diminishing returns. The people driven by this model cease to recognize being, treat others and themselves as things including the bounty of Earth and Earth as being. Using people and resources in this manner leads to the ultimate ending – the apocalypse.

On the other end of the spectrum aims arise from the infinite and are couched in systems of cooperation and interdependence.

An infinite non-zero sum game is about the win/win and is based on interdependence with regard to increasingly complex societal systems. Survival of the human species on Earth is an infinite non-zero sum game because humans and all biological and non-biological beings are sacred and must cooperate in order to survive. Put in another way this is a system of Love connecting and including all beings in a sacred manner.

Returning to whims in the context of capitalism we can see that the variety of instruments of this money making system are in the business of generating conditions for whims to foment in buying frenzies. Advertising under psychographics or strategies to target consumers based on data mining for lifestyle, personality, attitudes, beliefs etc.

Aims belong to the infinite.

On the other end of the spectrum aims arise from the infinite and are couched in systems of cooperation and interdependence. An aim has no beginning and no end. Aims belong to the infinite. An aim that continually renews me and helps align me to the path of the divine that flows within me is: to relieve suffering. I could work towards this aim for the rest of my life and never be finished.

Being is that which is. Being transcends space and time.

Aims arise from being. What is being? Philosophers and mystics have grappled with defining and/or describing being. Being is that which is. Being transcends space and time. Words, because they arise from a linear time-space reality systems cannot describe the depth, breath and the divinity of being. Once we attempt to solve a mystery we bring it out of the realm of the unknowable and destroy its essence. Being is analogous to mystery.

surrendering into the divine

Discovering being is about surrendering into the divine, releasing ego if only for a moment and embracing a wider higher consciousness. There are no pat formulas or teachings that can assist the student in discovering being.

Goals are the bridges between aims and whims. Goals have beginnings, middles and ends. They can arise from the infinite or the finite. Aims can be expressed in goals, but goals cannot be adequately expressed in aims. Whims tickle the edges of goals.

Part of the problem with whims and advertising is the appeal to the ego in a finite mindset. A well-developed being sees advertising as a finite whim based game. Being can assist us in noticing whim as a momentary desire of ego for a temporary drug-high of fleeting happiness and remind ego of the lasting happiness within.

The real work of letting go of attachment to the temporary or fleeting desires of ego begins. Oppositional thinking and action with regard to advertising produced whims can help us resist corporations that use psychographics to sell stuff to us. For instance if you see an ad on the internet that sparks your interest in the moment – ignore it. Most likely we forget about the spark. Advertising repeats the tease in an effort to get you to click on the link. Again, ignore it and wait. Does the tease persist?

If the tease persists ask yourself:

  • How does following this whim support my aim? If it does not leave it behind – release the attachment.
  • Is the whim a distraction that detracts from my long-term or immediate purpose? If so, release it.
  • Where does the whim exist on my list of priorities? Low, middle or high? If its high, use a pen or pencil to write it down. Don’t pursue it immediately. Decide on a time to look or investigate the product, service or experience. If its middle or low let it go and move on.

 

If you don’t know what your purpose is then meditation could assist you in uncovering it within yourself and this takes time. If meditation is not your thing, explore a book, schedule a session with an astrologer, a metaphysical advisor or a shaman to assist you in finding your purpose. Or if that’s not appealing look into your past, your childhood and see what inspired you as a child, as an adolescent etc.

If you know your purpose you can choose to surrender to it or allow other interests to direct you. Or let whim tickle you down the road. Whim could be wasting your time, but maybe you will decide that’s okay.

discovering my purpose and surrendering into it.

Just know that when you impulsively click on some thing or other the data miners come along and start developing a profile on you to sell you stuff. Most browsers collect data – Chrome being notorious for it. Apple announced it would not be data mining on its last major re-boot of its Safari browser.

I’m not anywhere close to an expert on this subject. Check out Wired Magazine for more info on this subject and possible Mozilla Foundation whose makes the Firefox browser.

When I was younger I was on fire to find “the Truth” and this evolved into finding “my truth” which lead to discovering my purpose and surrendering into it. I worked hard and surrendered into spaces of grace where I was blessed by the divine.

When people write about the divine or God or the Creator they separate this force or urge from themselves. My experience of the divine is a force that transcends ego and yet is inseparable from me, from my being. But as soon as I try to claim it – the “I”   – my ego destroys that lightness of being that connects me from the higher expression of myself.


My most favorite non-fiction book of all time – about creativity, play and boundless possibilities transcending small minded greediness is James Carse’s Finite and Infinite Games.

Here in PDF:

http://wtf.tw/ref/carse.pdf

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